In a recent announcement, Google revealed that they will shut down Business Profiles websites
Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile. In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024.
The purpose of the change is to improve the online experience, but what’s ahead for your business? If you have a Business Profiles website or your domain ends with .business.site and negocio.site, this article is for you.
What’s next for website owners?
For a while now, Business Profiles websites have been the go-to for many entrepreneurs and small businesses wanting a simple online platform connected to Google. Now, with this change, website owners need to adapt swiftly and consider their next steps.
Here’s a quick step-by-step guide on what do following the change:
Step 1: Check your website setup
Determine if your business uses a Google Business Profile website. A clear indicator is if your website’s URL ends in .business.site and negocio.site. If it does, prepare for the transition.
Step 2: Explore new platforms
Google recommends assessing other platforms. Look for easy-to-use website builders that will help you create a new online space.
Step 3: Build your new website
Once you find the right platform, start creating your new website. Take this opportunity to revamp and enhance your online presence to better connect with your audience.
Step 4: Update your Google Business Profile
Ensure that your Google Business Profile reflects the changes. Update your business information to include the new website link to make it easy for customers to find you online.
Step 5: Communicate the changes to your customers
Keep your customers in the loop about the upcoming changes. Send out emails, use social media, or get new business cards with information about your new website. This ensures a smooth transition for both you and your customers.
Get ready for Google Business Profile free website changes
This shift has left many small business owners and entrepreneurs wondering about the future of their online presence. While adapting to this change might require a bit of time, it’s also an opportunity to elevate your online presence with a website that’s customized to your needs.
By initiating this move now, you’re not just ensuring a smooth transition for your business but also positioning yourself ahead of the competition.
Talk to one of our experts today to help you get started by sending an email to web@belairlocal.com
